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Stella Sleep User Contract

Stella Sleep User Agreement - updated 2nd Sept 2022

Article 1. Terms, contract etc
1.1. This User Contract ("Contract") is executed by and between the natural and/or legal person ("User") visiting (the "Website") or downloading the Stella Sleep mobile application (“Application”), and/or using the Website or Application (use of “Services”), and The Saga Sleeping technologies AB Company (the "Company") registered at the address Triangeln 11, 272 38 Brantevik, Sweden and regulates the terms of use and the rights and responsibilities of the Parties.

1.2. By downloading the Application and/or visiting the Website and/or using the Services, the User shall be deemed as having accepted the Terms and Conditions of this contract. The Terms and Conditions of this contract include the Privacy Policy, the Cookie Policy, and any other additional terms or policies that may apply to some or all of the Company’s Services. Please read this Agreement and all other applicable Policy document carefully. Where additional terms or policies apply, the Company will update these Terms to include them. If there are any conflicts between additional terms or policies and these Terms, then these Terms will take precedence.

1.3. These Terms make up the entire agreement between the Company and the User relating to the Application, Website, Services and any Subscription the User may take and override any prior agreements. The User acknowledges that they have entered into these Terms without relying upon any promises or statements other than those set out in these Terms.

1.4. After these Terms come to an end, any provisions of these Terms that either explicitly or by their nature must remain in effect after termination will survive termination of the Terms.

1.5. If any portion of these Terms is found to be unlawful or unenforceable, the remaining portion will remain in full force and effect.

1.6. “Personal Information” or “Personal Data” means any information that can be used to personally identify the User, including information the User gives to the Company when the User joins/downloads/registeres/visits the Website or Application (e.g. name, email address, physical address) and any information that the Company collects when the User uses the Application, Website or the Services.
“Service” or “Services” means the products and services provided by Saga sleeping technologies AB, including the Application, the Websites and any other online, offline and/or mobile products and services on or via any platform or technology.

1.7. The words “include” or “including” shall be construed without limitation to the words following.

Article 2. Rights and Responsibilities of the Company
2.1. The Company shall provide the Users, who download the Application or use the Website, advisory information and exercises regarding the field of sleeping and falling asleep. The information and content to be provided by the Company shall have an advisory and informative nature, where the Company shall not be held liable for the use of the Application, Website or Services, the scope of the content or the use of the recommendations and exercises. The Company provides the Services “as is”. Other than as expressly set out in these Terms, neither the Company not any subsidiaries nor affiliates make any specific promises about the Application or Services. For example, the Company does not make any commitments about the content within the Application, Website or Servies, the specific functions of the Application, Website or Services or their accuracy, reliability, availability or ability to meet the User’s needs. The Company does not guarantee that the Services will be uninterrupted or that they will always be available. The Company cannot guarantee that the Services will be free from bugs or viruses, or never be faulty.

2.2. When permitted by law, the Company has no responsibility to pay the User compensation for financial loss, indirect loss, any information which is lost or corrupted, or any loss that could not have been reasonably expected. The Company will not be liable to the User for any losses that the User may suffer if they have used the App for business purposes.

2.3. The Company does not exclude or limit their liability for death or personal injury caused by the Company’s negligence, for fraud or any other liability that Swedish or other applicable law does not allow the Company to exclude or limit.

2.4. To the extent permitted by law, The User acknowledges that their only remedy with respect to any problems or dissatisfaction with the Application, Website or the Service or its content is to stop using the Application, Website or Service or such content and uninstall the Application.
Some jurisdictions provide for certain warranties, such as the implied warranty of satisfactory quality, fitness for a particular purpose and non-infringement. Please note, however, that the Company is providing the Application under Swedish law. Saga sleeping technologis and its affiliates, licensors and licensees disclaim any and all warranties and conditions (express or implied) to the fullest extent permitted by law.

2.5. If the User is using the App for a personal purpose then nothing in these Terms limits any consumers’ legal rights which may not be waived by contract.

2.6. The Company shall not be liable for any interruption or breakdown in the Application or in the Website or Services occurring due to force majeure, connection problems, internet outage, suppliers, third parties, etc. The Company shall not be liable for any interruption or breakdown in the Application or in the Website or Services occurring due to changes in technical specifications, product features or updates.

2.7. The Company may automatically download software updates onto the User’s devices, in order to improve, repair or modify the Services or Application. Where applicable, the Company will try to give the User a choice as to whether or not to install the update. In certain circumstances (for example, where there are security risks), the Company may require the User to install the updated version of the Appplication and accept any new terms before the User can continue to use the Application. In addition to the Company’s other rights, the Company may also stop providing the Application, Website or Service to the User, or add or create new limits to the Application or Services. If the Application is discontinued, where reasonably possible, the Company will give the User advance notice.

2.8. The Application is for private and personal use only. If the Company determines that the Application or the Website has been used outside of its intended purposes, the Company may cease, suspend or permanently terminate the membership of such User. The User agrees, declares and undertakes that the User shall not demand any compensation under any name if such consequences occur.

2.9. The purchasing activities conducted within the Application or the Website shall immediately be sent to the mobile device of the User. The User may be asked to connect to the Internet to access the Applicationle Application Store or Google Play Store applications. Depending on the type of mobile device and use of Applicationle Application Store or Google Play Store, General Terms and Conditions of Applicationle Application Store or Google Play Store shall be applied.

2.10. The prices offered pertaining to in-application purchasing shall be valid at the moment of submission. However, the Company's right to change these prices unilaterally, without notification, at any given time is reserved.

2.11. Company may in the future require some personal information (name-surname, age, gender, email etc.) and requests surveys from its Users to provide high-quality service. The information stored in the Company servers and computers can be used for Company's initiatives such as periodical campaigns and special customer-specific promotions – as well as for customer classification processes that help avoid unwanted emails.

2.12. This Contract shall constitute an evidence for the resolution of disputes in accordance with the Swedish Civil Procedural Law. Users hereby agree the Contracts to be recorded and kept for proof and accessibility purposes.

Article 3. Rights and Responsibilities of the User
3.1. The User is responsible for submitting the requested personal information completely and accurately and for updating the aforementioned information, if necessary. The consequences regarding submission of incomplete and inaccurate personal information is in User's responsibility.

3.2. The User, by downloading the Application, or creating an account or purchasing a subscription to the Application (‘Subscription’), declares and accepts to be over the age of majority in the User’s province or territory of residence. Users below the age of majority shall be considered as having received the explicit consent of their parents or legal guardians regarding the Contract.If you believe the Company may have personal information about a child that was not provided with parental consent, please contact us at The Company reserves the right to cancel any Subscription that has not been purchased by the bank account holder.

3.3 The User accepts and declares that the Application predominantly runs via internet connection; the videos, photos, graphics, written materials or media included in the Application are viewed via internet connection; internet usage fees will be collected by the User's wireless network or mobile internet bundle and the Company has no representation or responsibility regarding the fees applied for internet usage and the User is informed regarding this issue. Stella provides plenty of downloadable content, which then can be enjoyed on the smartphone used, in an offline mode.

3.4 The User accepts and declares that any accounts registered with the Company or in any of the Company’s products or services, are created solely for the User and the children of the User (or a child of whom the User is the legal guardian) and not for anyone else without permission. The User will not share their account password or let anyone else access their account, or do anything that might jeopardise the security of the User’s account. The User accepts that they may not transfer their account to anyone without first getting the Company’s written permission. If the Company closes the User’s account and Subscription because the User has broken the rules set forth in the Terms and Conditions, the User does not have the right to another account or Subscription. If the Company disables the User’s account or Subscription, the User accepts that they may not create another one without written permission from the Company.

3.5. This Application and Website have been prepared assuming that the User is in average health and medical condition and the content is not customized to the User in this regard. Therefore, the Company shall not be liable from any consequences occurred due to User's medical conditions.

3.6 The Application, Website and Services do not provide medical advice. The content on all channels associated with the Application and Website, including, but not limited to, the text, graphics, images, links, and other materials are for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment, and does not constitute medical or other professional advice. The Application does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned on the Website, in the Application or Services. Reliance on any information provided herein is solely at your own risk. The information provided on channels associated with the Company, including, is designed to support, not replace, the relationship that exists between User and their physician. Never disregard professional medical advice or delay in seeking it because of something you have read or seen on the Company Website/Application/Services.

3.7 The Website, Application and Services do not provide any diagnosis or treatment for medical conditions, such as insomnia. The User declares and accepts that none of the programs or the content in the Application can replace any program, medication or intervention prescribed by a doctor and practicing all programs or using the content within the Application is only an advice, and their usage is at the User's sole discretion and responsibility. The Company shall not be liable in any way, related to the program selected and practiced by the User.

3.8. Before using the Application, the User shall consult a doctor regarding any medical problems he or she may have and in line with the directions of the doctor, decide whether to use the Application.

3.9. The User shall not use the Application if the User has any medical problem or risk. The User shall use the content with care and according to the recommendations.

3.10. While every effort has been made to offer current, correct, and clearly-expressed information on Company channels (Website, Application and Services), the Company and its authorised agents and contractors make no representations or warranties about the quality, content, completeness, suitability, adequacy, sequence, accuracy, or timeliness of said information. In addition, Website, Application and Service content has been compiled by Company staff from a variety of sources, and is subject to change without notice to the User.

The Services, information and data made available on the Website/Application/Services are provided "as is" without warranties of any kind. The Company and its agents make no representations for warranties regarding the condition or functionality of the Website, Application or Services, their suitability for use or that any of the Company services will be uninterrupted or error-free. The Company also reserves the right to temporarily or permanently discontinue its Website, Application, any page, content, or any functionality at any time and without notice.

3.11. In line with the Privacy Policy outlined below, the User accepts responsibility for keeping Personal Information complete, accurate, and up-to-date. The User may at any time request the deletion of personal information kept by the Company. The Company, after the consent of the User, may always send the User notifications, reminders and electronic mails.

3.12. Both during the term of the contract and after its termination, the Company, its affiliates or third-party business partners, within the scope of the User's consent, and without prior authorization of the User, may send messages with information, marketing and/or commercial purposes via commercial electronic messages or other means of communication with marketing and advertisement purposes such as automatic calling systems, facsimile, electronic mail or short message. The User may transmit his or her request to exit this system to the Company by sending e-mail to or to another address that Company will share in the future.

3.13. The Information which was entered into the system by the User, may only be changed through a request by the User.

3.14. Through the services in the application, the User may purchase certain goods or additional features designed to enhance the performance of the services.

3.15. User has the right, at any time, to access, record and use this Contract in case of a dispute.

Article 4. Special Offers

4.1. Company may provide and organize various campaigns such as discounts, gifts, deals or offers for the benefit of the Users through the Website or Application from time to time. All terms and conditions of campaigns will be regulated by the Company.

4.2. Company reserves the right to make any changes to the content of the campaigns and Special Offers and to suspend the right of execution of campaigns and Special Offers in advance and without notice.

Article 5. Right of Withdrawal of the User
5.1. The following right of withdrawal is only applicable to natural and/or legal person Users who qualify to be consumer and who do not act in commercial or professional purposes.

5.2. Since the Application is downloaded directly by the User over the internet, the User has the right to withdraw at any time, by leaving the Application or deleting the Application from the mobile device.

5.3. The general terms and conditions of Application Store or Google Play Store shall be applied to the right to withdraw from the in-application purchases conducted accordingly. The Company reserves the right to charge or not refund the payments for any purchased services by the User.

Article 6. Payments
6.1. The downloading of the Application is free of charge; separate approval shall be obtained for the sales prices, including all taxes, for in-application purchasing. The User hereby declares and accepts that the Company may unilaterally alter the Application price, in-application prices, campaigns and packages at any time, and that the User shall regularly check the update and Application information related to the alterations.

6.2. The User accepts that no fee is being refunded and will be refunded in any way. The User accepts that the Subscription begins as soon as the User has purchased it.

6.3. Paid Services (the "Paid Services"): Certain services of the Company may be subject to payments now or in the future. Any payment terms presented to the User in the process of using or signing up for a Paid Service are deemed part of this Contract.

6.4. Billing: The Company uses a third-party payment processor (the "Payment Processor") to bill Users through a payment account ("Billing Account") for use of the Paid Services. The processing of payments will be subject to the terms, conditions and privacy policies of the Payment Processor in addition to this Contract. The Company is not liable for any damages caused by the Payment Processor. By choosing to use Paid Services, the User agrees to pay the Company, through the Payment Processor, all charges at prices then in effect for any use of such Paid Services in accordance with the applicable payment terms, and authorizes the Company, through the Payment Processor, to charge the User's chosen payment provider ("Payment Method"). The Company reserves the right to correct any errors or mistakes that it makes even if it has already requested or received payment. Subscription plans are inclusive of VAT or equivalent local sales tax. The Company may change the price for a Subscription at any time, and will try to give the User notice of these changes before they come into effect. For existing Subscriptions, any changes the Company makes will take effect at the start of the next Subscription renewal period after the price change. The User will be considered to have agreed to the new price if the User continues to use the Application after the price change. If the User does not agree with the price change, the User is responsible for cancelling the Subscription before the change takes effect.

6.5. Payment Method: The terms of the payment will be based on User's Payment Method and may be determined by Contracts between them and the financial institution, credit card issuer or other provider of their chosen Payment Method. In case the Company, through the Payment Processor, does not receive payment from the User, the User agrees to pay all amounts due on their Billing Account upon the first demand.

6.6. Recurring Billing: Some of the Paid Services may consist of an initial period, for which there is a one-time charge, followed by automatically recurring period charges as agreed to by the User. By choosing a recurring payment plan, the User accepts that such Services have an initial and recurring payment feature and accepts responsibility for all recurring charges prior to cancellation. After the initial payment approval of the User, The Company may renew periodic payments (monthly etc.) to the User without the need for a new approval. If The User wants to change their Subscription they will need to cancel their current Subscription plan and purchase a new one.

6.7. Current Information Required: The User must provide current, complete and accurate information for his Billing Account (such as a change in billing address, credit card number, or credit card expiration date). Users must promptly notify the Company or its Payment Processor if their Payment Method is cancelled (e.g., for loss or theft) or if they become aware of a potential breach of security, such as an unauthorized disclosure or use of their user name or password. Changes to such information may be made at Applicationle Application Store or Google Play Store security page depending on purchase.
User agrees that, if the User fails to provide any of the information, the Company may continue charging him for any use of Paid Services under his Billing Account unless the User has terminated his Paid Services as set forth above.

6.8. Changes in Approved Amount: If the amount to be charged to the User's Billing Account varies from the amount preauthorized by the User (other than due to the imposition or change in the amount of taxes), the User has the right to receive the notice of the amount to be charged and the date of the charge before the scheduled date of the transaction. The terms of agreement between the User and their payment provider will be applied to the Payment Method. The User agrees that the Company may accumulate charges incurred and submit them as one or more aggregate charges during or at the end of each billing cycle.

6.9. Reaffirmation of Authorization: The User's non-termination or continued use of a Paid Service, reaffirms that the Company is authorized to charge the User's Payment Method for that Paid Service. The Company may submit those charges for payment and the User will be responsible for such charges. This does not waive the Company's right to seek payment directly from the User.

6.10. Free Trials and Other Promotions: Any free trial or other promotion that provides access to a Paid Service must be used within the specified time of the trial. The length of any free trial may change. The User may only redeem a free trial offer once. The User must stop using a Paid Service before the end of the trial period to avoid being charged for that Paid Service. If the User cancels prior to the end of the trial period and is inadvertently charged for a Paid Service, User should contact the Company at If the User attempts to redeem a free trial having previously had one, payment for the full subscription will be taken immediately. The Company will decide if the User is eligible to obtain or use a Promotion. The Company can change or withdraw the Promotion at any time, with or without notice, and with no liability, to the fullest extent permitted by law. In addition to these Terms, the following conditions apply to Promotions:
  • A voucher or promotional code can only be redeemed once
  • The User can only redeem one voucher or promotional code at a time
  • Voucher or promotional codes codes cannot be transferred or assigned to anyone else.
Unless otherwise specified, promotional codes and/or discount offers cannot be used in conjunction with any other offer and do not apply to any other Saga sleeping technologies AB brands or products. Any refunds will take into account the discount applied as part of the offer or promotion. Offers or promotions are only valid until the date specified by the Company.
The Company reserves the right to decline to accept discounts where, in its reasonable opinion, a promotion code or discount is invalid being placed or is the subject of fraudulent activity.

Article 7. Dispute Resolution
7.1. Any kind of dispute occurring or arising from this Contract shall be settled by the courts and enforcement offices of Stockholm / Sweden. The Users who qualify to be consumer and who do not act in commercial or professional purposes, may apply to consumer courts in disputes.

7.2 For refunds or billing disputes, please contact our Customer Services at

Article 8. Licenses
8.1. The User accepts and declares that by submitting user content through the services he or she shall grant the Company a worldwide, gratuitous, perpetual and unlimited license to use such information.

Article 9. Intellectual Property Rights and Their Protection
9.1 The intellectual property rights of the software belong to the Company. The Services, structure, order and code of the software constitute the valuable intellectual property right that belongs to the Company and its suppliers. The software is being protected by copyright laws and international agreements. Content on the Company’s Services may be protected by copyrights, trademarks, service marks, patents or other proprietary rights and laws. The Company grants the User a personal, revocable, non-transferable, non-sublicensable and non-exclusive licence to use the Application, Website or Services on the User’s device in accordance with these Terms. This licence is for the sole purpose of enabling the User to use and enjoy the benefit of the Application, Website and Services in the manner permitted by these Terms. The User does not obtain any other right or interest in the Services or in or to the Company’s assets.
Unless otherwise explicitly stated herein, this Contract does not grant you any intellectual property right and the Company saves all of its rights which have not been granted explicitly.

9.2. If the Users sends any recommendations, comments, ideas or suggestions to the Company, the User will not be paid or rewarded for them and the Company can use them in any way the Company wishes.
If the User submits any ideas, suggestions, proposals, or documents to the Company (together, “Contributions”), the User agrees that: (i) their Contributions do not contain confidential or proprietary information; (ii) the Company is not under any obligation of confidentiality regarding those Contributions; (iii) the Company may have something similar to the Contributions already in development or under consideration; (iv) the Company may use or disclose (or not) such Contributions for any purpose in any way; (v) the User’s Contributions automatically become the property of the Company without any obligation of thee Company to the User; and (vi) unless otherwise specifically agreed with the Company in writing, the User is not entitled to any payment, compensation or reimbursement of any kind from the Company under any circumstances.

Article 10. Rules for use of the Application
10.1. The User must follow these Terms when using the Application.
  • The User will not use the Application in any way: (i) that breaches any applicable local, national or international law or regulation; or (ii) that is unlawful, fraudulent, or misleading
  • The User will not use the Application for any commercial purposes without the Company’s prior written permission
  • The User will only download the Application for personal use and will not sell on or pass the Application to a third party (save for the User’s child, or a child of whom the User is a legal guardian, as noted above)
  • The User will not impersonate or falsely state their affiliation to any person or organisation
  • The User will not create more than one account without the Company’s prior written consent
  • Except as expressly permitted by applicable law or authorised by the Company, the User will not use, distribute, reproduce, modify, copy, adapt, publish, translate, create derivative works from, rent, sell, publicly perform or publicly display any part of our Application, Services, or included platform or software, nor may the User reverse engineer, decompile, disassemble or attempt to extract the source code of that platform or software
  • The User will not infringe the Company’s or any third party’s copyright, patent, trademark, trade secret or other intellectual property rights
  • The User will not take any action on the Company’s Services, including the Application, that infringes or violates someone else’s rights or otherwise violates the law.
  • The User will not send or otherwise post unauthorised commercial communications (such as spam) on or through the Application
  • The User will not collect users’ content or information, solicit login information or access an account belonging to someone else
  • The User will not misuse the Application. For example, the User will not interfere with the Application or try to access it using a method other than the interface and the instructions that the Company provides, such as using automated means (including harvesting bots, robots, spiders, or scrapers) without the Company’s written permission
  • The User will not do anything that could disrupt, disable, overburden, or damage the proper working of the Application, such as a denial of service attack
  • The User will not upload viruses or other malicious code
  • The User will not use the Application for anything that is abusive or does not comply with the Company’s content standards
  • The User will not facilitate or encourage any violations of these Terms
  • The following content standards apply to the User’s use of the Application, including any content the User posts as part of our Services (if applicable):
  • any content must be accurate, genuinely held (where the User state an opinion), and comply with all applicable laws and regulation
  • The User will not bully, intimidate, or harass any user or any Company staff
  • The User will not act in a manner, use the Application in any way, or post any content, that is hateful, threatening, defamatory, pornographic, obscene, or discriminatory; promotes violence; contains graphic or gratuitous violence, or is otherwise offensive or objectionable.
  • If the User break any of the above rules, or if the Company is investigating suspected misconduct, the Company may suspend or stop providing the Application to the User or close the User’s account and Subscription immediately. The Company may refuse the use of the Services or Application without providing reasons.
10.2. If the user misuses the Application, Website or the Services, the User will ‘hold harmless’ and repay the Company in relation to any claims, losses, costs and liabilities arising from any legitimate claims a third party may make because of the User’s use or misuse of the Application, Website or Services.

Article 11. Changes to the User Agreement or other Terms and Conditions
11.1. When the Company updates any of the Terms in this or other Policy documents, the Company will attempt to give the User advance notice by posting the change in the Application and Website. It is the User’s responsibility to check these Terms regularly.
Where the Company reasonably believes that a change is likely to cause the User material disadvantage, the Company will attempt to let the User know in advance. However, changes in the Terms that: (i) are more favourable to the User; (ii) relate to new functions for the Application, Website or Services; (iii) are made for legal or regulatory reasons; or (iv) do not reduce the User’s rights or increase thr User’s obligations, will be effective immediately without advance warning. If the User does not agree to the changes, the User should stop using the Application, Website and/or Services. If the User continues to use the Application, Website and/or Services after any change is announced, the User will be considered to have agreed to the change.

Article 12. If the Terms of this Agreement are broken
12.1. If the User breaks these Terms or otherwise creates risk or possible legal exposure for the Company, the Company can stop providing all or part of the Application or Services to the User with or without notice, and the User may lose their account. In all such cases, these Terms will come to an end.
The Company may at its discretion choose to ignore it if the User breaks the Terms, or the Company may its discretion choose not to enforce a particular term. However, even if a Term is not enforced or a breach is ignored, the Company can still choose to enforce that term or take action because the User breaks that or any other term in the future.

Article 13. Suspension or removal of accounts
12.1. The Company may suspend or close the User’s account and Subscription at any time, with or without giving notice, including for the following reasons:
  • If the User break these Terms or is in breach of an obligation to the Company, in which case the User will not be offered any refund for any Subscription
  • The User’s account is inactive for an extended period of time
  • The Company suspends or discontinues all, or part of, the Service or Application
  • Suspected unauthorised or fraudulent use of the User’s account
  • Unexpected technical or security problems
Where The Company is reasonably able, the User will be notified in advance.

Privacy Policy Stella Sleep
Updated 29th Sept 2022

We care very much about your privacy. All information (such as your name, email address etc) submitted to Stella is kept strictly private and is stored securely. We do not sell your information to anyone.

The purpose of this Privacy Policy is to set out the terms and conditions regarding the usage of the information and data shared by natural and/or legal person (the "User") visiting (the "Website") or downloading Stella application (“Application”) and/or using the Website or the Application services (the “Services”, including Company social media channels) to Saga sleeping technologies AB company (the "Company") registered at the address Triangeln 11, 272 38 Brantevik, Sweden. 

This Privacy Policy is an annex and an inseparable part of the User Agreement executed with the User upon download or use of the Application.

As of the 25th May 2018, European data protection laws known as the General Data Protection Regulation (GDPR) have come into effect. The Company is fully compliant with GDPR, and this Privacy Policy informs you how we store, use and share the Personal Information that we collect from you and also how you can manage your consent, as well as action your rights. Please read this carefully. The legal basis for the Company's collection and processing of the User's personal data as set out below is the Art. 6(1)(f) of the GDPR (“the balancing of interest test”). Saga sleeping technologies AB's legitimate interests is to conduct data analysis to create, develop and optimise the Company's product, audience and targeting, as well as fraud/misuse prevention.

Saga sleeping technologies AB is a Swedish company. Users hereby agree to share certain information ("Personal Data") with us including data that enables us to define the User when they download the Application and/or use the Website, the Company's social media, and/or join Company contests, promotions or surveys. When the User uses any of the Company’s services, the User is agreeing to this Privacy Policy. By using the tools laid out in this policy, the User can manage their consent at any time. In terms of responsibility, the Company is the ‘Data controller’.

What information does the company collect about me?

The User, by visiting the Website and/or the Application, accepts the automatic collection of its IP address, session ID or app ID, login information, subscription information, location information, browser type and version, browser plugin types and versions, operating system and platform, URL address strings accessed through the Internet Site, visit information, use of Company apps, visits to Company sites, activity on Company Services, including traffic data and cookie information (Log Information), reviews or downloads, download errors, visits to certain pages and page interaction times ("Automatically Collected Data") through various technologies such as “Cookies". Services may use location information transmitted from the User’s device (where the User has set the device settings to allow this) (Location Information).

When the User interacts with the Company social media channels (Facebook, Instagram, YouTube and others), the Company may collect and process aggregated personal data about the User, i.e. age, sex, country and interests, provided that the User makes these types of personal data publicly visible on their own social media profiles (“Information Obtained from Other Sources”). The Company also collects and processes information that the User voluntarily provides the Company with in posts on social media channels or messages the User sends us via these channels.
If the User purchases something directly from the Company, the Company will collect address and payment information.

Users also acknowledge that the Company may obtain information ("Information Obtained from Other Sources") through relationships established by the Company with Third Parties (business partners, technical, payment and delivery service subcontractors, advertising networks, analytics providers, search information providers, credit reference agencies etc.).

The Company may collect information that is submitted by the User (Submitted Information). Submitted Information is collected when the User registers an account with the Company, logs into the Services, fills in forms or surveys, contact the Company by email, provides feedback and enters Company competitions or promotions. Submitted Information may include: name, email address, the User’s child’s/children’s first name, the User’s child’s/children’s date of birth, the number of children in the User’s household, telephone number, address, user name, and location. By submitting information to the Company about minors/children, the User confirms that they are the legal guardians of said children/minors and that the information submitted about the children/minors may be used for the purposes outlined in this Privacy Policy.

Further regarding Personal Information about children, the Application and Website are designed for adults/parents and do not automatically collect directly identifiable personal information, but may collect indirect identifiers. If the User is younger than the age of majority in their domicile, the User must get consent from the User’s parents or legal guardians before any Personal Information is provided to the Company. If you believe the Company may have personal information about a child under the age of majority that was not provided with parental consent, please contact us at

How does the company use my Personal Data?

User information will be stored in the Company database for a period of 1 (one) year following the User's deletion of the Application or termination of membership to expedite the process and for user satisfaction if the User who was a member of the Application subsequently wishes to re-join.

The User's data may be anonymized and separately analyzed, and may become subject to research and be used for the User's sake, for product development and quality control, and/or for scientific and statistical studies. User accepts, represents and warrants that the Company may use the data given by the User anonymously for these purposes without taking any consent or approval.

The Application makes interpretations by analyzing the User's actions and preferences. Such statistical data that does not include personal information may be shared with business partners of the Company to enable the Users to have a more deep and exclusive experience. The User hereby agrees its personal information and data to be shared with third parties whom the Company has business partnership of some kind in order for the structuring of special promotions and for marketing and advertising purposes.

Personal Data provided by the User, Automatically Collected Data, Submitted Information and Information Obtained from Other Sources may be used to enable the purchases through the Web Site and/or Application, for management or troubleshooting purposes, for product development, and/or marketing (including, but not limited to, direct marketing, events and other communication tools). In addition, the User gives consent to the usage of the combination of the information obtained from its social media accounts as permitted by the law and other information which the Company collected to gain more information about the User's preferences, to improve the user experiences on the Internet Site and Application and to prepare information, content or offer in line with the needs of the User.

Personal data collected via social media channels may be used by the Company, on its own or combined with data from other sources, for the purpose of profiling, i.e. understanding the audience’s demographic, preferences and interests, and being able to provide the audience with more relevant information and news via the Company's communication channels. The data may also be used for the purpose of audience optimisation and targeting.

In addition to the above; by use of cookies, social media channels may collect information about the User's interests and behaviour. The Company may use this data obtained via cookies to provide targeted advertisements to the User. If the User would like to understand and control how the respective social media channels use data to show specific ads, the User should refer to the documentation provided by the social media channel.

The Company may use the Personal Data provided by the User, Automatically Collected Data, Submitted Information and Information Obtained from Other Sources to improve the Services and provide the User with the the best possible experience. Examples of how information may be used are, but not limited to:

Submitted Information:
  • customise the Services the User chooses to receive
  • allow the Users to connect with other users on the social networks that the User has chosen to connect through
  • The Company carrying out it’s obligations to the User, such as delivering any Services or physical products that the User has purchased
  • manage the User’s account 
  • respond to the User’s queries
  • contact the User with important service announcements

Device Information:
  • optimise and present the Services in the most effective manner for the User’s device and operating system
  • carry out research and analysis 
  • carry out training and quality assurance
  • Log Information:
  • maintain, protect and improve our Services
  • carry out research and analysis
  • Carry out training and quality assurance

Location Information:
  • Location information is only used when necessary to provide the Services and deliver the products that the User has purchased or requested. If the User has not allowed location information to be sent, then location information will not be collected.
  • The Company may also use any of this information to meet legal and regulatory obligations and protect any legitimate interests.
To whom does the company disclose my personal information?

The Company works with several trusted business partners to perform tasks on our behalf, and the Company may need to disclose your Personal Information for them to provide our services or deliver products to you. Our business partner are bound by contractual confidentiality obligations, and do not have any independent right to use your Personal Information beyond what is necessary to assist the Company. In terms of responsibility, these service providers are ‘Data Processors’.

The User hereby gives consent to sharing of his/her information with third parties by the Company, for the purposes set forth in this Privacy Policy and in the User Agreement. In addition, User accepts and undertakes that its information may be shared with third parties in circumstances set forth below:

  • when the Company requires a third-party service provider in order to deliver its services;
  • when requested or approved by the User;
  • when there is a court order or required by law;
  • When the Company needs to enforce it’s User Agreement, investigate fraud, reduce credit risk, exercise the Company’s legal rights or defend against legal claims;
  • in connection with the sale or transfer of an operation;
  • to ensure the safety of the Users and third parties, or to protect the rights and property of the Company, other Users and third parties, when obtaining prior consent is difficult.
  • For identification and resolution of technical issues related to the system, the Company may have to identify and use the IP address of the User, if necessary. IP addresses can also be used to identify users in a general sense and to collect comprehensive demographic information.

If there is a change in the ownership of the Company or any of its assets, Personal Data may be disclosed to the new or prospective investor. If this is the case, the Company will notify the User before the Personal Data becomes subject to a different privacy policy.

The Company has right to transfer the data relating to the purposes stated herein to the servers (the servers may belong to itself, its affiliates or sub-contractors) located anywhere in the world and outside the country of the User's domicile.

The User provides consent to that the Company may contact the User about other Services and products from the Company. The User provides consent for the Company to contact the User with advertising from other partner businesses.

The Website may contain links to other sites and applications and the Company does not bear any responsibility for the privacy practices and contents of those sites and applications.

How does the company protect my Personal Data?

Saga sleeping technologies AB uses a secure server to store the User’s Personal Information. To this end, Saga sleeping technologies AB uses industry-standard organisational and technical security measures to protect the User’s data against unauthorised disclosure or processing.
Where the User is required to choose a password for the User’s account, the User is responsible for keeping that password confidential. If the User suspects that someone has unauthorized access to the Users password or account, please inform the Company immediately at
Saga sleeping technologies AB is not responsible for the misuse of account or information where the User has not kept the password confidential or not reported a breach of security.

The Company may change the provisions of this Privacy Policy by publishing it on the Site at any time. The Company's amended Privacy Policy provisions become effective on the date when they are posted on the Site.

You have a right to access, view, edit and request the deletion of your personal data.

If a User wishes to delete an account, this can be done by following instructions within the relevant Service, and/or by contacting If the User wishes to delete their Personal Information that the Company holds, they may do so by contacting the Company at A deletion request will result in the deactivation of any accounts that the User holds and deletion or anonymisation of relevant Personal Information, unless the Company has to retain it for legal reasons.

The User has the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on the Company’s legitimate interests. The User also has the right to have their personal information erased (the “right to be forgotten”). The User may do so by contacting the Company at

Information for Users in California
If the User is a California resident, the Company is required to provide additional information regarding how “personal information” is collected, used, and shared (as defined in the California Consumer Privacy Act (“CCPA”)).

Categories of personal information collected.  
Detailed above in Privacy Policy are the specific details regarding the Personal Data the Company collects from and about Users. 
identifiers (such as name, address, and email address); 
commercial information (such as the User’s app purchases with us); 
general geolocation information (e.g., the User’s city and state based on IP address or precise location, with the User’s consent); 
and other information that identifies or can be reasonably associated with the User.

How the Company uses these categories of personal information
The Company and its service providers may use the categories of personal information collected from and about the User for the following business and commercial purposes (as those terms are defined in applicable law):
The Company’s or its service provider’s operational purposes;
Auditing consumer interactions on the Website or in the Application;
Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
Bug detection and error reporting;
Customising content that the Company or its service providers display on the Services (e.g., contextual ads);
Providing the Services, including account servicing and maintenance, customer service, advertising and marketing, analytics, and communication about the Services;
Improving the existing Services and developing new services (e.g., by conducting research to develop new products or features).

Other uses about which the Company will notify the User.
Examples of these types of uses are discussed in the main Privacy Policy. The Company may also use the categories of personal information for compliance with applicable laws and regulations, and the Company may combine the information collected (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular user or device.

Categories of personal information the Company discloses for business purposes
As explained in detail in this Privacy Policy, the Company may disclose the following categories of information about the User or the User’s use of our services for business purposes (as defined by applicable law) or as required by applicable law:
Identifiers (such as name, address, email address); commercial information (such as transaction data);internet or other network or device activity (such as browsing history or app usage); geolocation information; biometric information; sensory information (such as audio or visual information); and other information that identifies or can reasonably associated with the User.

Sale of Personal Information
California residents may opt out of the “sale” of their personal information. California law broadly defines sale such that it may include allowing third parties to receive certain information, such as cookies, IP address, and/or browsing behavior for the Company’s marketing and analytics purposes. Depending how the User uses the Services, the Company may have “sold” (as defined by California law) the following categories of personal information about th User in the last 12 months to the Company’s analytics and marketing partners: internet and network or device activity.

If the User is a California resident and would like to opt out of the sale of personal information from the User’s use of our Website, they may do so as outlined under the following page: Do Not Sell My Personal Information. If the User would like to opt out of the sale of data related to the Application, this is changed in the privacy settings of the app.

The User’s California Privacy Rights
California law may permit the User to request that the Company:
Provide the User with the categories of personal information the Company has collected or disclosed about the User in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling the User’s personal information; and the categories of third parties with whom the Company shared personal information.
Provide access to and/or a copy of certain information the Company holds about the User.
Delete certain information the Company has about the User.
Where applicable, opt-out of any sales of the User’s personal information.
The User can also opt-out of analytics within the Application’s settings.
The User may have the right to receive information about the financial incentives that the Company offers to the User (if any). The User also has the right to not be discriminated against (as provided for in applicable law) for exercising certain of the User’s rights. Certain information may be exempt from such requests under applicable law. For example, the Company required certain types of information so that the Company can provide the Services to the User and for compliance with applicable laws. If the User asks the Company to delete certain information, the User may no longer be able to access or use the Services.
If the User would like to exercise any of these rights, please email the Company at The User will be required to verify their identity before the Company fulfils the request. To do so, the User will need to provide information about thier account or a form of ID.
The User can also designate an authorized agent to make a request on their behalf. To do so, the User must provide the Company with written authorization or a power of attorney, signed by the User, for the agent to act on the User’s behalf. The User will still need to verify their identity directly with the Company.

Please send questions, opinions, and recommendations regarding privacy and any other issue to
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